I remember the days where music videos really meant that a group or musical project were doing great!. Many of us got our inspiration of many of the masterpieces that this genre compelled. A series of outstanding directors emerged from this model. Having to produce a music video was a free way to exploit all our creativity and resources to the max. Now things have changed. We no longer commit our time to TV or MTV anymore. Videos are now seen in mobiles or nice computer screens at it's best. Here the work of Georg Fasswald. A new generation of powered CGI music video culture.
The smooth synthetic music is supported by the fully CG video which captures and amplifies these emotions while creating a lasting impression. With its dark and gloomy atmosphere the video itself contradicts the upbeat and emotive style of the song yet strengthens and enhances the power of passion and dedication by its inherent inconsistency.
G. Fasswald (vimeo)