The power of a good script surpasses the skills of the experimented motion designer. Art direction offers to the motion artist a close friend that comprehends his abilities and disabilites, focusing on catalysing his limitations. Good references, feedback with colleagues, discussion and instruction, leads to greater results than self taughts in some cases. Many out there defend the autodidacts of the www era. Tutorials, forums and experimentation may be the new school especially for digital creatives. Yet the path of the trained in situ together with a bunch of peers, generates in my opinion a wider and more complex spectrum of understanding of the creation. School works! and together with the new tele formation granted by the internet, the expectations of the young are to be out of scale. Welcome the new era of creatives and their incommensurate possibilities.